PERFORMANCE MARKETING
Performance Marketing for Surat Businesses
Paid campaigns planned around enquiries, with tracking so you can see what your budget is doing.
What is Performance Marketing?
Performance marketing is paid advertising where every campaign is tied to a measurable action such as a call, form fill or WhatsApp message. We choose the channels, set up tracking, launch campaigns and keep improving them using the data available.
Please note: Ad budget paid to the platforms, access to your ad accounts, and a process to follow up leads quickly.
Problems it can address
- Ad spend with no clear link to enquiries
- Leads that are low quality or hard to follow up
- Reports that show clicks but not business impact
Suited to
Local businesses, real estate, retail, service providers and e-commerce brands that want steady enquiries and can follow up quickly.
What’s included
Proposed scope, finalised after discovery. Deliverables: Channel plan, campaign setup, ad creatives or briefs, tracking setup and regular performance reports.
Google Search Ads
Ads that appear when people search for your service, matched to the keywords they use.
Google Display Ads
Visual ads across partner websites and apps to build awareness and reach past visitors.
YouTube Ads
Video ads on YouTube, planned around a clear audience and one simple call to action.
Meta Ads (Facebook and Instagram)
Paid campaigns on Facebook and Instagram, from audience setup to creative and lead capture.
Lead Generation Campaigns
Campaigns built to collect enquiries through forms, calls or WhatsApp, not just clicks.
Retargeting and Remarketing
Reminder ads for people who already visited your site or engaged with your pages.
Campaign Optimization
Regular review of budgets, audiences, ads and pages to improve results over time.
Conversion Tracking and Reporting
Tracking of calls, forms and messages, with reports showing what each campaign delivered.
How we work
01
Discover
We learn about your business, audience, goals and current setup.
02
Plan
We agree scope, priorities and a practical plan.
03
Execute
We build and launch campaigns on the channels that suit your goals and budget.
04
Measure
We review the data available and report in plain language.
05
Improve
We refine the work based on what we learn.
What we track
Typical KPIs, depending on your goals. These are measures, not promised outcomes.
- Cost per lead
- Lead quality and enquiry rate
- Click-through and conversion rate
FAQs
No. Results depend on your market, offer, budget and execution. We commit to clear strategy, honest reporting and continuous improvement.
Ad spend is paid by you directly to the ad platform, separate from RGScale’s service fee. Budgets depend on your goals.
Related services
Learn how Google Ads supports your marketing.
Learn how Meta Ads supports your marketing.
Learn how Analytics and Tracking supports your marketing.
Talk to RGScale about Performance Marketing
Tell us about your business in Surat and what you want to achieve.