PERFORMANCE MARKETING
Google Ads Services in Surat
Reach people who are actively searching for what you offer, with campaigns built around search intent.
What is Google Ads?
Google Ads shows your business when people search on Google, browse partner sites or watch YouTube. We plan keywords, structure campaigns, write ads, set up conversion tracking and refine bids and targeting over time.
Please note: Ad spend is paid by you directly to the ad platform, separate from RGScale’s service fee. You also need a website or landing page that can capture enquiries.
Problems it can address
- Paying for clicks that never become enquiries
- Ads appearing for the wrong searches
- No clarity on which keywords bring calls or forms
Suited to
Service providers, real estate, retail, education and e-commerce brands that customers search for on Google.
What’s included
Proposed scope, finalised after discovery. Deliverables: Keyword plan, account structure, ad copy, conversion tracking, landing page recommendations and monthly reporting.
Google Search Ads
Ads that appear when people search for your service, matched to the keywords they use.
Google Display Ads
Visual ads across partner websites and apps to build awareness and reach past visitors.
YouTube Ads
Video ads on YouTube, planned around a clear audience and one simple call to action.
Remarketing campaigns
Follow-up ads for past visitors, shown on Google Search, Display and YouTube.
Keyword research and negative keywords
Finding the searches worth bidding on and blocking irrelevant ones to reduce wasted spend.
Campaign optimization
Regular review of budgets, audiences, ads and pages to improve results over time.
How we work
01
Discover
We learn about your business, audience, goals and current setup.
02
Plan
We agree scope, priorities and a practical plan.
03
Execute
We structure campaigns by search intent, write ads and launch with conversion tracking in place.
04
Measure
We review the data available and report in plain language.
05
Improve
We refine the work based on what we learn.
What we track
Typical KPIs, depending on your goals. These are measures, not promised outcomes.
- Cost per conversion
- Click-through rate
- Search impression share
FAQs
It depends on your market, competition and goals. We discuss a realistic starting range on a strategy call.
No one can. Position depends on bids, relevance and competition. We optimise for relevant clicks and conversions.
Related services
Learn how Performance Marketing supports your marketing.
Learn how Landing Pages supports your marketing.
Learn how Analytics and Tracking supports your marketing.
Talk to RGScale about Google Ads
Tell us about your business in Surat and what you want to achieve.