ANALYTICS AND TRACKING
Analytics and Conversion Tracking Setup
Know which channels and campaigns lead to enquiries.
What is Analytics and Tracking?
Tracking records the actions that matter, such as form submissions, calls and WhatsApp clicks. We configure tools, test events and build clear reports, respecting consent requirements.
Please note: Admin access to your site and ad accounts, and a consent approach you approve.
Problems it can address
- No idea which ads bring leads
- Tracking set up wrongly or not at all
- Reports that don’t answer business questions
Suited to
Anyone running ads or investing in their website.
What’s included
Proposed scope, finalised after discovery. Deliverables: Tracking plan, tool setup, tested events and a simple reporting view.
Google Analytics 4 Setup
Creating and configuring a GA4 property with the right data streams and settings.
Google Tag Manager Setup
Installing Tag Manager and managing tags in one place, with consent considered.
Google Ads Conversion Tracking
Recording the actions that matter in Google Ads so campaigns can be judged properly.
Meta Pixel Setup
Installing and verifying the Meta Pixel and key events, subject to consent.
Event Tracking
Tracking clicks, forms, calls and key actions on your website.
Campaign Performance Reporting
A clear report tying spend, leads and cost per lead together by campaign.
Funnel Analysis
Looking at where visitors drop off between landing and enquiry, and what to fix first.
How we work
01
Discover
We learn about your business, audience, goals and current setup.
02
Plan
We agree scope, priorities and a practical plan.
03
Execute
We implement, test with preview tools and document what is tracked.
04
Measure
We review the data available and report in plain language.
05
Improve
We refine the work based on what we learn.
What we track
Typical KPIs, depending on your goals. These are measures, not promised outcomes.
- Conversions recorded
- Source of enquiries
- Funnel drop-off points
FAQs
Requirements depend on the data collected. Use a consent notice and privacy policy; seek legal advice if unsure.
GA4 and Tag Manager are free. Reporting or connector tools may cost extra.
Related services
Learn how Performance Marketing supports your marketing.
Learn how Google Ads supports your marketing.
Learn how Marketing Automation supports your marketing.
Talk to RGScale about Analytics and Tracking
Tell us about your business in Surat and what you want to achieve.